“Malaysia: Truly Asia” campaign bags two more PATA gold awards

Kuala Lumpur- Tourism Malaysia’s ‘Malaysia: Truly Asia’ international campaign gets two more gold awards in the Pacific Asia Travel Association Gold Awards 2008 marketing media category.

The campaign won under categories ”Marketing Media - Travel Advertisement Broadcast Media for Visit Malaysia Year 2007” and “Marketing Media CD-Rom, Travel Manual Interactive CD”.

The recognition is just the latest addition to more than 25 awards the campaign garnered in the last several years. The campaign also resulted in high tourist arrivals to Malaysia, meeting its target of over 20.7 million arrivals at the end of 2007.

News extracted from : Travel Weekly (15.09.2008)